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Corporate Information
Corporate Principles
HABA is an acronym for "Health Aid, Beauty Aid", which best describes our mission to create products that maximize the natural healing power of the skin.
HABA's policy is to give top priority to safety by adopting a "non-additive" mindset, which means that HABA's products do not contain any ingredients such as parabens, artificial fragrances, mineral oils, chemically-synthesized tar colorings or petrochemical surfactants that may irritate or harm the skin, or cause allergic reactions.
HABA has been diligently working toward developing safe, highly-effective products that are of a quality similar to that of pharmaceuticals, by adhering to the use of ingredients that are of the same quality as the natural components of the skin. We believe this process is essential in creating products that assist the natural healing power of the skin.
Based on our belief that the keys to success are technology and superior ingredients, HABA will continue to work toward the development of the most advanced technologies, and best ingredients, in our effort to create products that will benefit women with even the most sensitive, or damaged skin.
Parent company profile
Incorporated: May 1983
Capital: 500.45 Japanese Yen
Listed on NASDAQ: June 2003
Number of Employees (March 31, 2007): 433
Revenue (2006 Fiscal Year ending March 31, 2007): 11,028 million Japanese Yen (US $91.9 million)
Business: Development, manufacturing and sale of cosmetics, skin care products and dietary supplements. Logistical management of Culture School and Driving Range operations.
Bank References: Mizuho Bank, Ltd., The Bank of Tokyo-Mitsubishi
UFJ, LTD., Sumitomo Mitsui Banking Corporation.
History
1983 - Incorporated with 15 million Japanese Yen in capital. Launched "Squalane Oil", "Vitamin CxB", and "Vitamin ExA". Started Mail-Order service.
1987 - Built factory in Hokkaido
1988 - Successfully developed Squalane "Umi no Houseki".
1992 - Opened first "ShopHABA" in Sapporo.
1998 - Opened first "ShopHABA" in Hong Kong.
2003 - Launched additive-free makeup series. Launched "Fair Lady". Listed on JASDAQ
2004 - Established Logistics Center in Chiba Prefecture
2005 - Opened HABA Flagship shop in the 3-chome section of Ginza
2006 - Launched "Uruoi Densetsu II".
Research & Development
HABA has a research laboratory in Kanda, near its headquarters, where researchers are constantly developing new formula and ingredients for cosmetics, skin care products and dietary supplements to meet consumer's changing needs. HABA is also developing new ingredients in collaboration with professors from some of Japan's leading higher education institutions, including Kanazawa and Tohoku Universitie.
HABA has been developing safe, high-quality products with a "non-additive" mindset, utilizing some of the following ingredients and technologies:
*Squalane
*Vitamin C derivatives
*Platinum Nano Colloid
*Nano Emulsion (Liposome) Technology
In addition, HABA also develops new cosmetics, skin care products and dietary supplement ingredients for third party brands.
Production
Hokkaido's fresh air and natural environment provide the perfect setting for HABA's production facility.
It is a commonly accepted notion within the cosmetic industry that it is extremely difficult to develop products without resorting to the use of preservatives, all of which burden the skin. HABA has finally succeeded in developing its own unique formula, using ingredients with antibacterial properties that are gentle and soothing to the skin. In our factory exists a tightly controlled production environment with strict sanitary guidelines based on those used in the pharmaceutical industry. This allows us to uphold rigorous quality standards. There is also a rich, beautiful natural environment surrounding the HABA plant, which is called the "Garden Factory". Equipped with a well-staffed nursery and spacious dining room, the factory provides a comfortable, stress-free working environment for its employees.
Major Subsidiaries & Affiliated Companies
HABA Laboratories, Inc. has five regional sales companies that market and sell HABA's products in Japan. They are:
Ginza HABA, Inc. (Tokyo)
Headquarters
Hokkaido Branch (Sapporo, Hokkaido)
Tohoku Branch (Sendai, Miyagi)
Kyushu Branch (Fukuoka)
Chubu HABA, Inc. (Matsuzaka, Mie)
Kyoto HABA, Inc. (Kyoto)
Kansai HABA, Inc. (Osaka)
Chushikoku HABA, Inc. (Hiroshima)
These five sales companies market and sell HABA's products through mail order, department stores, and their own retail shops. In addition, HABA Laboratories, Inc. markets and sells HABA's products through internet mail orders, general merchandise stores, supermarkets and drug stores. HABA also maintains a thriving mail order business. In this way, in addition to orders, we are able to obtain consumer opinions and feedback, which we then use to improve our existing products, as well as to create new ones.
HABA Laboratories, Inc. has one manufacturing company to produce its cosmetic products:
HABA Inc. (Tomakomai, Hokkaido)
HABA Laboratories, Inc. has one logistics company to deliver HABA's products to its customers in a timely manner:
HABA Cosmetics Inc. (Katori, Chiba)
Overseas Business
As of June 2007, our overseas distributors have eight shops in Hong Kong, two shops in Singapore, mail order and an e-shopping mall in Taiwan, three shops in Mongolia, four shops in Indonesia, and five shops, mail order and an e-shopping mall in Malaysia. We have HABA LABS USA INC., a subsidiary, in Portland, Oregon (USA). We would like to expand our overseas business so that HABA products become well-known and well-used by people throughout the world. We wholeheartedly believe that women the world over will appreciate our safe, high-quality and highly effective products.