Corporate Information

Corporate Principles


Maximize the natural healing power of your skin.

"Pursuing true beauty"

That is HABA's defining theme.

HABA is the acronym for "Health Aid Beauty Aid", which means assisting health and beauty.  

Since our establishment, it has been our company name and predominant theme.  

Our business policy is to give top priority to "safety", adopting a "non-additive mindset".  

We have been diligently working on developing safe, high-quality products, based on our immutable beliefs;

1) "Non-additive mindset", not including any additives or preservatives in our products which will stimulate the skin,

2) Assisting the natural healing power which we all possess, by providing only the essentials the skin needs and never beyond,

3) Producing high-functional products by our latest techniques and providing right knowledge and advice to help all people to pursue the true beauty.

Non-additive mindset

HABA products do NOT contain :

1. Paraben as preservative

2. Artificial Fragrance

3. Mineral Oil 

4. Tar colors

5. Petrochemical surfactants 

that may become a burden to the skin or cause an allergic reaction.

Parent company profile

Company Name

HABA Laboratories Inc.

1-24-11, Kanda Sudacho, Chiyoda-ku, Tokyo 101-0041, Japan

Tel 03-5296-6250 Fax 03-5296-6267



Established: May, 1983

Capital: 696.45 million JPY

Listed on JASDAQ: in June, 2003

Number of employees (consolidated): 546*

Annual sales turnover: 13.6 billion JPY*

(*As of end of March 2012)

Business Line

Development, manufacturing, and sales of natural cosmetics, quasi-drugs and nutritional supplements, logistics, culture school, and golf driving range.

Main Clients in Japan

Mitsukoshi, Odakyu, Daimaru, Kintetsu, Sogo and other department stores, Loft, Ida Ryogokudo.

Consolidated Subsidiaries

HABA Inc., HABA Cosmetics Inc., Beauty Gene Inc., Otoko no Bigaku Inc., 
SHINSHU Pharmaceutical Co., Ltd., H+B Life Science Co., Ltd.

HABA New Flagship Shop opens in Ginza


GINZA is recognized as one of the most luxurious shopping districts in JAPAN.

New HABA concept shop is located in the centre of GINZA area and very near to Metro GINZA station.




1983 - Incorporated with 15 million Japanese Yen in capital. Launched "Squalane Oil", "Vitamin CxB", and "Vitamin ExA". Started Mail-Order service.

1987 - Built factory in Hokkaido

1988 - Successfully developed Squalane "Umi no Houseki".

1992 - Opened first "ShopHABA" in Sapporo.

1998 - Opened first "ShopHABA" in Hong Kong.

2003 - Launched additive-free makeup series. Launched "Fair Lady". Listed on JASDAQ

2004 - Established Logistics Center in Chiba Prefecture


2005 - Launched “SQUA Q10”

2006 - Launched "Uruoi Densetsu II".

2007 - Launched “ION MY ESTHE”, SHINSHU Pharmaceutical joined HABA group

2008 - Renewed “skincare products”, Launched “DEEP MOISTURE LOTION”

2009 - Opened “HABA SALON” in Yurakucho

2010 - Launched “OTOKO NO BIGAKU”

2011 - H+B Life Science joined HABA group, Started beauty seminar by Ms. Hiromori in Marunouchi ASADAIGAKU (Morning College)

2012 - Launched “WHITENING SQUALANE”, “SQUA ESSENCE BALM KOUJUN”, Started beauty seminar by Ms. Hiromori in NHK   CULTURE CENTER

Research & Development

HABA has a research laboratory in Kanda, near its headquarters, where researchers are constantly developing new formula and ingredients for cosmetics, skin care products and dietary supplements to meet consumer's changing needs. HABA is also developing new ingredients in collaboration with professors from some of Japan's leading higher education institutions, including Kanazawa and Tohoku Universitie.

HABA has been developing safe, high-quality products with a "non-additive" mindset, utilizing some of the following ingredients and technologies:
*Vitamin C derivatives
*Platinum Nano Colloid
*Nano Emulsion (Liposome) Technology

In addition, HABA also develops new cosmetics, skin care products and dietary supplement ingredients for third party brands.


Hokkaido's fresh air and natural environment provide the perfect setting for HABA's production facility.

It is a commonly accepted notion within the cosmetic industry that it is extremely difficult to develop products without resorting to the use of preservatives, all of which burden the skin. HABA has finally succeeded in developing its own unique formula, using ingredients with antibacterial properties that are gentle and soothing to the skin. In our factory exists a tightly controlled production environment with strict sanitary guidelines based on those used in the pharmaceutical industry. This allows us to uphold rigorous quality standards. There is also a rich, beautiful natural environment surrounding the HABA plant, which is called the "Garden Factory". Equipped with a well-staffed nursery and spacious dining room, the factory provides a comfortable, stress-free working environment for its employees.

Overseas Business

As of November 2012, we have 8 overseas distributors; Hong Kong, Singapore, Taiwan, Mongolia, Malaysia, Thailand, China. In the U.S. Nippon Shoseki Hanbai, Inc. distributes HABA's products as a sole agency. We would like to expand our overseas business so that HABA products become well-known and well-used by people throughout the world. We wholeheartedly believe that women the world over will appreciate our safe, high-quality and highly effective products.

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